Oftentimes, when we hear marketing, we think about visual branding. Visual branding consists of your logo, brand colors, and graphic imagery. These things will definitely help people remember you. Most people are attracted to brands through visuals. Once you have attracted them through visual imagery, you can give them content that help them to decide whether or not you’re the best one to help them.

There is so much more to marketing that having pretty graphics or a logo and colors that are aesthetically pleasing. When we market ourselves as coaches, we are talking about what we can offer to our clients. The best way to show our value to our potential clients is to have a good marketing strategy. One that will definitely make you look like a promising relationship coach. So, your question might be is, how can I accomplish this? We want to share with you a few other important components that need to be a part of your marketing plan.

In addition to having pleasing aesthetics, you will need to build authentic relationships with your audience or your prospective clients. In order to build these relationships, you need to have a platform for reaching these clients. This could be a Facebook page or group, your own website, or even publishing a book. All of these are good ways to start positioning yourself as an expert. Social media is a great way for you to connect with your prospective clients on a more personal level. This connection makes it possible for your clients to feel comfortable trusting you with their personal issues. When you use various social platforms, clients will definitely seek out your help via direct or personal messages on your page or via chat messaging. Some clients will feel more comfortable contacting you online. This opens the door for you to then take the opportunity to connect with them offline and further build the trust relationship.

When using online platforms to reach your audience it is important that you keep your profiles updated. Your audience will share you with the people that they are connected with. This is otherwise known “word of mouth advertising”. Of course, when people hear of you through word of mouth, they first thing that they do is look you up online. Therefore, you want to make sure that you update your website, social media pages are up to date. Consistent updates will build a flow of clients and help you to sustain your brand.

The next component of your marketing strategy that you want to consider is sharing your story. By being transparent about your own experiences, you are able to make and leave a great impression on your audience. In order to create a meaningful impression on your potential clients, you need to create a voice or “brand” for your business. Why? Because branding is what makes you stand out in the market place. It answers the question of “why you?” for your prospective clients. Sharing your personal experiences is an effective way of connecting with your audience and gaining clients. When share your own experiences, clients will find you more relatable. Especially if they find that your story is similar to what they have experienced in their own lives. This helps to build instant connections.

In addition to sharing your personal experiences, you want to be able to share your achievements or “receipts” by sharing the real-life stories of your former clients. The more couples you help, the more you’ll be recognized as a valuable resource. Once you have established yourself as a valuable resource, you can be selective in who you accept as clients. Being viewed as a valuable resource to couples enable to your help minister healing to their relationships. The truth of the matter is that in many relationships, couples find that their current relationship does not match their goals or their plans for the future. While they may love one another, they just can’t seem to be able to overcome certain struggles. These problems can be anything that stops them from living a more successful, happy, balanced, or healthy life. As a coach you have the ability to help them work together to make future plans and to achieve them. A very important part of establishing your brand is by painting a picture for your prospective clients of how you will be able to help them on their journey to healing.

Finally, and most importantly, you must have credible and transferable skills as a coach. People are always more likely to trusting a coach who holds valid certification and who they believe are equipped with specific skills that can help them with very specific problems. Stand out from the crowd and build credibility for your brand within your specific coaching niche. Being skilled in specific relational subject matter will allow you to genuinely help your clients and also allow you to be successful in your own right.

You are able to accomplish this by providing valuable content on topics that grab their attention. By doing so, prospective clients will realize the benefit of hiring you as their coach. Once you begin attracting clients with your content, continue to talk about topics that are relevant to them. Allow them to leave your teachings with valuable strategies that they can immediately implement to better cope with their struggles. A great way to present content to your potential clients is by creating an interactive online workshop that gives value, promotes your message as a coach, and allows them to engage with you more intimately.

The bottom line is that you need to offer value more than self-promotion if your desire to help your clients is going to be seen as authentic. While getting online is effective, as a coach, it is also important to provide your audience with opportunities to connect with you in person. Live events also create opportunities for you to create strategic alliances with other professionals.

Marketing yourself as a coach online is just as important as it is when you are marketing yourself offline. In both cases it is imperative that your marketing makes you stand out in the market place. Establishing yourself online can be a turning point of your career as a relationship coach. Thus, it is essential to give marketing a high priority when considering each step you take in building your coaching business.

If you would like to become a Certified Relationship Coach, kindly visit us at the Redefine Relationship Coaching Institute.

Brent & Angel Rhodes